We created LifeJacket after seeing several close friends experience cancer at a young age. Through this experience we learnt that skin cancer – one of the world’s most common cancers – is on the rise AND that people don’t realise the need for year round skin protection. Our single vision is to halt the increase in skin cancer. We believe everyday protection is the best means of achieving long-term skin health and well-being. Developed with industry experts, our high performance skincare and UPF 50+ clothing are used by everyday folk (like us), professional athletes, Olympians, and our epic team of brand ambassadors.