we've got your back
We created LifeJacket after seeing several close, male friends experience cancer at a young age. We set about making high-performance skincare and technical UPF 50+ clothing that active, outdoor-loving men like you would want to use. Developed over three years with industry experts and using the latest ingredient technology, our products are now used by everyday guys, professional athletes, mountaineers, Olympians and our team of epic brand ambassadors. Skin cancer is preventable. Take life outside but make skin protection an essential part of your daily regime.