The ULTIMATE skin protection myth buster for men

Skin protection

Posted on 30/06/21

I can have a very short attention span for information I really should read but which isn’t quite as interesting as the day’s sports news. That’s especially true if the information is even moderately complex and requires concentration to fully absorb.

With that said (!), here’s our proposed solution to a relatively dry, but very important subject matter: skin protection.

As the title suggests, this is the ultimate myth buster for men. We read and see a lot of rubbish. So we wanted to filter everything out and, as always, give you the facts in a concise and clear way.

I’ve pulled together a quick-fire, gameshow-paced, Q&A on the most common skin protection myths. These are real statements and real questions that we get asked from real guys. It might look long so just scroll through to the particular questions you need answers to.

Some of this might feel like scaremongering but I wanted to put all the facts on the table. Cancer is all around us and touches all of our lives nowadays. We feel passionately that skin cancer is more controllable and more avoidable than most other cancers.

Most importantly, we love the outside and know you do to. Taking life outside is our core belief – we just want to make sure you protect your skin at the same time.

Email us on hello@lifejacketskinprotection if you think we’ve missed anything off or if you have a question and we’ll be sure to add it to the myth buster below.


It’s not summer, I don’t need sunscreen
Ultraviolet (UV) is an invisible form of radiation emitted by the sun. It reaches your skin every day and is responsible for skin damage, from wrinkles through to skin cancer. 95% of all UV rays that reach your skin are UVA rays. This bit is key: UVA levels are constant throughout the year i.e. they’re just as strong in December as they are in June. UV is responsible for 90% of melanoma skin cancers so year round protection is critical.
The sun’s strongest when it’s hot, so I’ll skip the sunscreen today thanks
It’s not about how hot it is. It’s about how strong the UV rays are at a given point in time, on a given day. It is quite easy to be caught off-guard and burn at any time of day, wherever you are. If in doubt, always protect your skin when outdoors.
It’s cloudy, I’m not wearing sun screen
Cancer-causing ultraviolet rays reach the earth every day, from the sun. 80% of these rays can pass through cloud cover, whether that’s in the summer or the winter.
I’m not on holiday, I’m at home. The sun isn’t strong enough here so I don’t need sun protection
Too many people (read: almost everybody) only thinks of sunscreen as a holiday purchase. Cancer-causing ultraviolet rays reach the earth, every day, from the sun. Wherever you are.
I need some Vitamin D so I don’t want to wear sunscreen right now
It’s true we all need a bit of sun for the body to produce vitamin D. However, for most people, brief exposure to the sun (10-15 minutes) allows the body to make enough so there’s no need to sunbathe or risk sunburn. Once your body has produces enough Vitamin D, it breaks down any excess so spending longer in the sun adds nothing. Research also shows that the body can still metabolise Vitamin D while you wear sunscreen. Don’t forget, it is also possible to get Vitamin D from certain foods or supplements.
Sunscreen is the best way to protect me from too much sun
Without wishing to sound like a total killjoy, the ultimate protection from the sun is shade. Clearly, that’s not a way to live life. But it becomes an option when the sun is too much for you or other protection is limited. At all other times, think about UPF 50+ clothing, a hat and UV-blocking sunglasses supported by sunscreen.
I’ve put on sunscreen once already today so don’t need any more
Once is not enough. Even if it says once-a-day on the label, it shouldn’t and regulators are cracking down on these claims. All sunscreens must be re-applied regularly. Some products rub, wash or sweat off more easily than others. A fresh application every 2 hours is a decent rule of thumb. Set the alarm on your phone to remind you.
I’m wearing a t-shirt so I won’t burn
Not all fabrics are created equally. The colour, cloth and weave will determine if the clothing can truly block ultraviolet rays from reaching your skin. A white, cotton t-shirt offers the equivalent protection of SPF 5. Darker colours are better. Sun protective (UPF) clothing is best.
The more expensive the sun cream, the better it is
Absolutely not true. We recommend two things: (1) SPF 30 as a minimum, and, (2) a product with either the UVA circle symbol or 4/5* UVA rating. Be ultra vigilant and make sure any product you use has both of these marked on the pack. This is more important than price.
Sunscreens need to protect you from infrared rays too
Some sunscreens now offer protection from infrared rays. When it comes to skin cancer risk, it’s UV rays that matter. There is no need to spend extra on infrared protection unless you want to.
I need this tube to last two weeks so will just use small amounts each time
People never use enough. The rule of thumb is 5ml per body part. This is the amount required to provide you with the level of protection stated on the packaging. Think of 5ml as a teaspoon. So, a teaspoon for your head. The same for one arm. The same for one leg. And so on.
Let’s save money and use the sun cream we have left in the drawer from last summer
Look at the back of the bottle for the jar symbol. There will be a number next to it. That’s the number of months it lasts, once opened. As a rule of thumb, throw away sunscreen 12 months after it was first opened. Some ingredients become inactive and ineffective beyond that. For relatively small money, buy a new one and avoid immeasurable risks.
I hate sun creams. They’re all so greasy. I’d rather take the risk
We agree that many products are too greasy for men’s taste. We don’t agree you should take the risk. That’s why we developed the LifeJacket range. Sorry – couldn’t resist a gentle plug!


A tan makes me look good and feel healthy
We get that. But it’s also your body’s way of screaming for help and saying you’ve damaged it. Whether that was in the sun or under a sun bed. There’s no such thing as a healthy tan I’m afraid. One alternative proposal? Fake tan all the way.
SPF 50+ is too high, I want to get a tan
A sun tan isn’t something to be pleased about. A tan is a sign of damage, it ages your skin and it increases your risk of skin cancer. When in the sun, protect your skin. At home, use fake tan. Two birds, one stone.
I’ve got a base tan, I don’t need sunscreen because I won’t burn
Studies have found that tans only offer protection equivalent to using SPF 3 sunscreen, and tans from sunbeds could be as low as SPF 1. This just isn’t enough (not to mention it’s a terrible skin protection strategy). You need clothing, shade, a hat and sunscreen.
Tanning beds are a safer than sunbathing
Lamps used in tanning salons emit doses of UVA as much as 12x that of the sun. People using them are 2.5x more likely to develop squamous cell carcinoma (a form of skin cancer). Think we’ve said enough here…


The occasional sunburn doesn’t make much difference
Getting a sunburn does not necessarily mean you’ll go on to develop skin cancer, but it certainly increases your risk. Five or more sunburns in a lifetime has been found to double the risk of skin cancer.
I’m behind glass, I can’t burn!
There are two forms of ultraviolet radiation that reach us on earth: UVA and UVB. UVA is what causes ageing, skin damage and skin cancer. UVA can pass through glass. If you’re driving, flying or by any other window facing the sun, wear sunscreen.
I’ve been sunburnt before so the damage is already done
Sun damage is cumulative rather than a one-off event. It’s never too late to start protecting yourself.
It’s OK, I’ll just put aftersun on my burns and I’ll be fine. The damage will be repaired
Aftersun is not a cure or a fix. That’s because the damage was done to the DNA inside your cells. Once skin damage is done, all you can do is manage or treat the discomfort. If you notice your skin is starting to go red, seek shade and cover up immediately. Don’t spend more time in the sun that day, even with sunscreen.