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The ultimate lip protection: SPF 50+, hydrating and built for the outdoors

The ultimate lip protection: SPF 50+, hydrating and built for the outdoors

Let’s talk lips. They crack, dry out, burn, and generally take a beating when you’re out doing what you love.

The problem? Lips don’t produce sebum—which means they lack the natural oils that keep the rest of your skin hydrated and protected. Add harsh weather, wind, cold, sun exposure, and you’ve got a recipe for sore, chapped, and even sun-damaged lips. 

That’s why we’ve built our new SPF 50+ Moisturising Lip Protector—a high-performance, everyday lip balm that does more than just coat your lips in a layer of grease. It hydrates, repairs, and protects with serious UV protection, so your lips stay smooth, soft, and free from the dreaded chapping, cracking, or burning—all year round.

What makes it different?

Unlike your average lip balm that just temporarily masks dryness, our version is:

✅  SPF 50+ / UVA 5* – Because your lips burn faster than the rest of your skin.
✅  Designed for everyday use  – Packed with shea butter, beeswax, and vitamin E to repair and hydrate.
✅  Robust and weatherproof – Water-resistant and built to last, whether you're hiking, skiing, or just out for a run.
✅  Fragrance-free, non-greasy and no shine – Because you don’t need your lip balm to smell like a fruit salad or make your lips look like they’ve been dunked in oil.
✅  Pocket-friendly – Small enough to stash anywhere, big enough to last.

How it works

Think of it as a Swiss army knife for your lips—it won’t let you down in extreme conditions.

🧊  Cold, wind and dry air: Locks in moisture and prevents cracking and chapping.
☀️  Sun and UV exposure: SPF 50+ with broad-spectrum UVA/UVB protection to defend against burning and premature ageing.
🌊  Water and sweat resistant: Stays put, so you don’t have to keep reapplying every five minutes.
🏔️  Adventure-ready: Built to withstand the toughest environments—whether you’re hitting the slopes, trails, or waves.

What’s inside? (and why it matters)

🥥  Shea Butter – Provides instant moisture, soothes irritation, and supports your skin’s natural barrier.
🛡️ Beeswax – Forms a protective shield to lock in moisture while keeping out the elements.
💪 Vitamin E – A powerful antioxidant that helps fight skin damage, dryness, and premature ageing.

No unnecessary fillers. No nonsense. Just effective, high-performance protection.

How is it different to our SPF 50+ Mineral Sun Stick?

The SPF 50+ Moisturising Lip Protector and the SPF 50+ Mineral Sun Stick are built for different jobs, but both pack a serious punch in a pocket-friendly size. 

The SPF 50+ Moisturising Lip Protector is designed specifically for everyday lip care. It delvers SPF 50+ UV protection along with deep hydration and repair using shea butter, beeswax, and vitamin E—perfect for preventing chapping, cracking, and dryness. 

On the other hand, the SPF 50+ Mineral Sun Stick is first and foremost a sunscreen made from mineral filters (zinc oxide and titanium dioxide). It is made for larger areas of skin, like your face, nose, ears, and neck to create a physical barrier against the sun.

Why you need this in your kit

Still think lip balm is just a winter thing? Think again.

Lips are one of the most vulnerable parts of your body when it comes to UV damage—but most people don’t even think to protect them. Over time, repeated sun exposure can lead to premature ageing, fine lines, and even skin cancer.

The fix? Use an SPF lip protector every single day. Just like you (hopefully) do with your face.

The Moisturising Lip Protector isn’t just another balm—it’s a year-round essential that keeps your lips hydrated, smooth, and protected in every condition. Summer, winter, rain, shine—don’t leave home without it.

How to use it

This doesn't really need to be said but here goes anyway:

1️⃣  Swipe it on before heading outdoors.
2️⃣  Reapply every couple of hours (especially if you're sweating, skiing, or getting wet).
3️⃣  Leave it by the door—just like your keys, so you never forget it.

That’s it. Job done.

The Bottom Line?

🚨  Lips burn faster than you think.
🚨  Dry, cracked lips look and feel terrible.
🚨  SPF 50+ protection isn’t just for summer.

This new product is everything your lips need and nothing they don’t.