What we discovered.
Skin cancers are the most commonly diagnosed group of cancers worldwide. Up to 9 in 10 melanomas could be prevented. Yet UK melanoma rates have more than doubled since the early 1990s.
The people most at risk spend the most time outside. Runners, cyclists, rowers, swimmers, hikers, surfers.
Men are doubly affected. Lower awareness, less sunscreen use, fewer functional solutions.
Daily exposure adds up. UV doesn't need sunshine or heat - it's present whenever it's light outside.
We knew there had to be a better way.
The people behind LifeJacket.
Three friends. One wake-up call. Several healthy, active men we knew were diagnosed with cancer in their thirties. We created LifeJacket to reframe protection as everyday kit. Simple habits. High performance. No nonsense.</p>
The spirit that inspired LifeJacket.
Take life outside.
A short film that captures the early spirit of LifeJacket.
Independent experts we rely on.
We work with expert dermatologists, chemists and skin cancer specialists who guide our education and product development.
Professor Christian Aldridge
Consultant Dermatologist, Prince Charles Hospital. Skin cancer and melanoma specialist.
Mark Bowes-Cavanagh
Chartered Chemist, Fellow of the Royal Society of Chemistry. Skincare ingredient technology specialist.
Dr Ben Esdaile
Consultant Dermatologist, Whittington Hospital. Skin cancer diagnosis and early detection specialist.
Professor Anthony Young
Professor of Experimental Photobiology, St John's Institute of Dermatology. UV radiation and skin protection research.
