What we discovered.
Skin cancer is the world's most common cancer. It's 90% preventable. Yet UK rates have doubled since the 1990s - and are forecast to double again.
The people most at risk spend the most time outside. Runners, cyclists, rowers, swimmers, hikers, surfers.
Men are doubly affected. Lower awareness, less sunscreen use, fewer functional solutions.
Daily exposure adds up. UV doesn't need sunshine or heat - it's present whenever it's light outside.
We knew there had to be a better way.
The people behind LifeJacket.
Three friends. One wake-up call. Several healthy, active men in our circle were diagnosed with cancer in their thirties. We created LifeJacket to reframe protection as everyday kit. Simple habits. High performance. No waffle.
Independent experts we rely on.
Expert dermatologists, chemists and skin cancer specialists guide our education and product development.
Professor Christian Aldridge
Consultant Dermatologist, Prince Charles Hospital. Skin cancer and melanoma specialist.
Mark Bowes-Cavanagh
Chartered Chemist, Fellow of the Royal Society of Chemistry. Skincare ingredient technology specialist.
Dr Ben Esdaile
Consultant Dermatologist, Whittington Hospital. Skin cancer diagnosis and early detection specialist.
Professor Anthony Young
Professor of Experimental Photobiology, St John's Institute of Dermatology. UV radiation and skin protection research.
