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SKIN SCIENCE MIC DROP.

Human skin is the body’s largest organ. It’s our first line of defence from external attack. The barrier works hard to stop bacteria, viruses and other aggressors getting into your body. 


Maintaining your defences relies on a healthy skin barrier. As you go about your day, your skin gets stressed, damaged and potentially, compromised. The main skin stressors are UV rays, harsh weather, pollution, smoke, dry or hot air and stress.


Damage can include premature ageing, dryness, itchiness or sensitivity, all the way to skin cancer. We’ve got your back when it comes to skin protection. But don't ignore the elephant in the room any longer…

THE ELEPHANT IN THE ROOM.

REAL SCIENCE

Damaging UV rays attack your skin as long as it’s light outside. 95% of all UV that reaches earth is UVA. UVA’s strength doesn’t really vary throughout the year. As long as it’s light, it’s there. Come autumn, winter, spring or summer. Forget the myth that it needs to be hot or you can only get skin damage abroad. Here's the elephant in the room: UV damage happens EVERY SINGLE DAY. 

REAL SKINCARE

You can’t see or feel this daily UV damage. Invisible wavelengths of light go deep into your skin damaging the proteins that give skin it’s structure and elasticity. They can also impact your genetic material, preventing healthy skin cell renewal. This is what causes the mutations that can lead to skin cancer. 80% of premature skin ageing and 90% of skin cancer is caused by UV. No you know why a baby has perfect skin. REAL skincare starts every morning simply by protecting yourself from daily UV damage. 

LISTEN TO THE EXPERTS.

The World Health Organisation classifies the sun’s ultraviolet rays as a human carcinogen – ‘a substance capable of causing cancer in living tissue’. This is why every single dermatologist unanimously agrees that daily skin protection and SPF products are so critical.

NO EXCUSES. NO PLATITUDES. PROTECT YOURSELF NOW.

You brush your teeth. You put on a helmet before riding a bike. Why do so few of us include a daily routine that protects our skin? We've made it simple. Wear your LifeJacket daily. Nothing else will help sustain the body’s largest organ. Do it for your health first. Your looks will see benefits too. 

LIFEJACKET'S SCIENTIFIC PANEL.


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