This is SPF doing its job.
UV camera shows what eyes can't. Bright = UV reaching skin. Black = blocked.
ZERO SPF • UV EXPOSED
SPF APPLIED • UV BLOCKED
What UV actually does.
UVA makes up 95% of UV reaching Earth and penetrates deeper than UVB. It's present all year - intensity drops in winter, but it's there whenever it's light. That's why daily SPF is a year-round habit.
UVB causes most visible sunburn. Levels vary by time of day and season.
Long-term UVA and UVB exposure ages skin and contributes to skin cancer.
Understanding SPF.
SPF measures how well sunscreen protects from sunburn. It's based on how much longer skin takes to redden with sunscreen versus without - under lab conditions.
Don't treat it as a timer. Real life isn't a lab. That's why we recommend SPF 30 minimum, SPF 50+ whenever possible.
SPF 30 doesn't mean thirty times longer. It was never a timer, and no health body allows sunscreen to be used to stay out longer.
Protection you can rely on.
We build our products like outdoor kit. Every ingredient chosen for durability, comfort and performance. Built for movement, sweat and long days outside. Nothing cosmetic. Just functional protection.
The technology behind our protection.
AM
Wash you face with water. Importantly, apply our SPF 30 Daily Protection Moisturiser when you brush your teeth. It will help you get into the habit so you leave the house protected.
DAY
Top-up and re-protect any exposed skin, especially if you're working or outside for long stretches. Every two hours is safest. Or wear UPF 50+ clothing for less hassle.
PM
Clean your face after a day of sweat, SPF, grime and pollution. Use our Daily Repair Moisturiser for some overnight TLC and skin recovery.
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