UV hits your skin every day. Here's why it matters.

Not just in summer. Not only when it's hot. This is why our products are built the way they are.

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This is SPF doing its job.

UV camera shows what eyes can't. Bright = UV reaching skin. Black = blocked.

ZERO SPF • UV EXPOSED

SPF APPLIED • UV BLOCKED

What UV actually does.

UVA makes up 95% of UV reaching Earth and penetrates deeper than UVB. It's present all year - intensity drops in winter, but it's there whenever it's light. That's why daily SPF is a year-round habit.

UVB causes most visible sunburn. Levels vary by time of day and season.

Long-term UVA and UVB exposure ages skin and contributes to skin cancer.

“Excessive exposure to UV radiation is associated with negative health consequences, as UV radiation is carcinogenic to humans.”

World Health Organization, Ultraviolet Radiation Fact Sheet

Understanding SPF.

SPF measures how well sunscreen protects from sunburn. It's based on how much longer skin takes to redden with sunscreen versus without - under lab conditions.

Don't treat it as a timer. Real life isn't a lab. That's why we recommend SPF 30 minimum, SPF 50+ whenever possible.

Without sunscreen, skin might burn in ten minutes. Multiply by SPF - SPF 30 gives thirty times longer. SPF 50+ gives a better margin of safety.

Protection you can rely on.

Every ingredient chosen for durability, stability and comfort. Built for movement, sweat and long days outside. Nothing cosmetic. Just functional protection.

The technology behind our protection.

Absorbs in seconds.

Advanced emollients engineered to absorb fast with a soft, non-greasy finish. Ultra-light feel across gels, sprays and creams.

Less moisture loss.

Barrier-boosting lipids and film-forming agents that lock hydration in and shield against dryness, irritation and environmental stress.

Broad spectrum.

Next-generation UV filters and antioxidant technologies for broad-spectrum coverage. Active ingredients that neutralise pollution damage.

Stays put.

Synthetic beeswax and high-performance emollients create protective layers that resist heat, sweat, friction and water. Built for demanding outdoor conditions.