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HIGH PERFORMANCE SKIN PROTECTION FOR ALL PADDLERS.

Used and stress-tested by Paddle UK, Olympians and everyday paddlers. Invest in your skin health for better-looking, better feeling skin both on and off the water.

OFFICIAL PARTNER.

PADDLER FAVOURITES.

DON'T JUST LISTEN TO US.

Andy Maddock
Head of Performance Operations
Paddle UK

“As an outdoor activity this is a great partnership that enables British Canoeing to benefit from the great LifeJacket skin protection products to optimise performance on and off the water and protect the paddlers, coaches and supporters from the short and long term effects of exposure to the sun.”

MEET BILLY, JONO AND ROB.

Our story began with personal setback. We were three healthy young men, who thought we were indestructible. But then, several of our friends – all healthy and in their thirties, like us – were hit by cancer. One of them was Jono, our co-founder.

This inspired us to set-up LifeJacket with the single vision of halting the increase in skin cancer - THE world’s most common cancer and, unlike other cancers, one that’s 90% preventable. In the UK, rates have doubled since the 90s and they’re forecast to double again over the next 20 years.

LifeJacket is a positive brand inspiring people who love to be outdoors to use our kit, protect their skin and keep doing what they love. We believe in everyday protection as the best means of achieving long-term skin health and well-being.

Developed and made in the UK with industry experts, our high performance skincare and UPF 50+ apparel is stress-tested by everyday folk (like us), professional athletes, Olympians, military personnel and our team of brand ambassadors.

COMMON QUESTIONS.

Is your sun protection waterproof?

Yes - our products such as the SPF 50+ Mineral Sun Stick and SPF 50+ Sun Protection Spray are designed to be water-resistant, making them perfect for paddlesports.

Do you offer water-resistant UPF clothing?

LifeJacket’s UPF 50+ Active Tee is lightweight, breathable, moisture-wicking and quick-drying, making it ideal for canoeing, kayaking and other paddlesports.

Are your products cruelty-free?

Our products are cruelty-free, vegan, and we aim to use recycled packaging where possible.

Are your products suitable for sensitive skin?

All of our products are clinically and dermatologically tested and approved for use on sensitive skin and are suitable for all skin types. If you have any questions about specific ingredients, please just give us a shout.

Where do you ship to?

We ship to the UK and Channel Islands using a Royal Mail tracked service and internationally using a selection of couriers (DPD, UPS, Fedex).

When will I get my order?

We try to get every order out the same day up until 4pm during the week. From then, please allow 2-3 business days for your order to arrive (UK) or up to 14 working days for international orders.

Who will be delivering my order and is there tracking?

We use a tracked service for nearly all of our deliveries. You will get an email from us when your order has been despatched which will include the tracking details.

What if I'm not in when my order is delivered?

The majority of our products fit through the average letter box. In the event your order doesn't, Royal Mail will leave a card letting you know they tried to deliver and what the next step is (either your order was left in a safe place or it has been returned to your local sorting office where it can either be collected, or a redelivery booked).

What is the LifeJacket mission?

Our mission is to halt the increase in skin cancer, which has doubled in the past 20 years and is forecast to double again over the next 20. We want everyone to be outside, doing what they love while making sure your skin's short and long term health is protected every single day.

Why is LifeJacket different?

We really are a mission-led brand trying to do something positive and challenging the conversation around good skin health. No gimmicks, no misleading jargon or advertising, just honest and upfront facts based on science so you can protect your short, medium and long term skin health. Oh, and some great products we are pretty proud of.

Who is LifeJacket for?

We're for anyone who wants to look after their skin and perhaps learn a little more about how to best achieve that. Whether you're a professional athlete, weekend warrior, dog walker, gardener or commuter, the science remains the same. Our products cater for every personal preference and environment, so it's just about finding what works for you.

Can I speak to someone?

We love nothing more than speaking to people and understanding the various preferences and motivations when it comes to skin health and UV protection. We also love to listen and learn, so if you had any questions, any feedback or any ideas, we would love to hear from you. Just give us a shout via social, our website or email and we'll take it from there.