Skin cancer – the world’s most common cancer – has doubled since the 90s and is forecast to double again over the next twenty years. For any guy reading this, know that men are twice as likely as women to die of skin cancer. It was these statistics that led to the creation of LifeJacket.
LifeJacket is an active, outdoors brand for men and women who are uncompromising about the kit they use. If you love to be outdoors, we want to inspire you to protect your skin every day, be healthy and keep doing what you love.
While we're a positive brand that celebrates taking life outside, we have a deep-rooted and more serious ambition to halt the alarming increase in skin cancer rates. Usually, we talk about this in the context of skin protection. But in this journal, we wanted to talk about the other side of the equation.
Protection + detection
We believe in a very simple daily skin protection routine. Being proactive about protecting your skin EVERY SINGLE DAY is a really positive step for healthy and better-looking skin.
It’s also important to support daily protection with regular skin-checking. After all, if you leave a problem unchecked, no amount of skincare can help.
Fundamentally, skin cancer is one of the most preventable forms of cancer. According to research, 90% of melanomas are related to UV exposure. Secondly, when caught early, skin cancer is highly curable.
So, logic dictates that prevention is best approached in two ways: protection from UV and early detection. The trouble is that, behaviourally, most of us could be better at both.
As a brand, we're unable to support you when it comes to 'detection'. And, actually, we feel that detection is a big issue. Almost every week, we speak to somebody who left a mark on their skin for too long because 'life got in the way'. Going to get something checked out by a doctor is a distraction, it's time-consuming, it can mean long waits, it might be expensive or you might just ignore it. But leaving it could be fatal. And we've heard too many stories where it has been.
Introducing: Map My Mole
With that in mind, we've got some great news...
We've now partnered with Map My Mole.
And, more importantly, that's great news for you.
What is May My Mole?
Map My Mole is a British company and team of Consultant Dermatologists who have developed a special lens that fits easily over any phone camera.
The lens allows you to take incredibly detailed images of skin marks - akin to the images that can be taken in a dermatology clinic.
You download the Map My Mole app, upload your images, answer a few questions and then a Consultant Dermatologist will personally review everything before sending you a report in as little as 24 hours.
What's the deal for you?
As a LifeJacket customer, Map My Mole are offering our customers a lens and skin check for £30.
To qualify, you must buy at least one LifeJacket product. That allows us to send your lens (and instructions) with your order. Further checks can be purchased separately.
Why might you need this?
When we attend events offering free checks with a dermatologist, 80% of people come to us because they've seen a single spot or mole on their skin that they're worried about.
If that's you, then this is for you.
If you're not sure, watch-out signs include: new marks or any changes to existing moles or lesions. Changes could be in size, colour or shape. They could even be bleeding or itching.
For the sake of speed, time and convenience, this is a hassle free way to get a check and one we really believe in.
Use Map My Mole to give you peace of mind for just £30. It could save your life. If you don't want to spend the money, we would urge you to get anything you're worried about checked with your GP.
In our opinion, this is the fastest and most reasonable way to get a private, professional and accurate medical opinion on your skin.
See how it works...
Watch this video here.
Holistic skin protection
It's one thing for us to say get outside, do what you love doing and protect your skin. But this ignores another important part of skin cancer prevention: early detection.
Just like LifeJacket's product range, we hope our Map My Mole partnership removes any excuses you might have had in the past not to look after yourself. From the comfort of your own home, put your mind at ease with hassle-free, convenient and low friction skin-checking.
Not many brands go as far as we do in offering you holistic skin protection so take advantage.
