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LifeJacket Skin Protection
LifeJacket Skin Protection
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What's funny about skin cancer?

What's funny about skin cancer?

Don’t shoot the messenger but a Batman-shaped sunburn on a bare chest isn't that funny (or sensible) anymore. Fortunately, most people see that now. 

And yet for some reason in British culture, a select few online and print publishers think it's mandatory every spring and summer to devote column inches to "the most epic sunscreen fails".

Instead of educating idle behaviour by men and women who might not be aware of all the facts, some media outlets continue to glorify it. Year after year. 

Hard facts

Doing our bit to counter this culture, here's a short public service announcement. 

90% of skin cancers are caused by excessive UV exposure. In reverse and putting a positive spin on things, that also means 90% of skin cancers are preventable.

Five sunburns in a lifetime doubles your risk of getting skin cancer. Sun damage is cumulative so it's never too late to start.

These two facts explain why the World Health Organisation classifies ultraviolet rays as a human carcinogen.

Picking on men for one second, male skin cancer incidence in the UK has increased 3x over the past 20 years and men are almost twice as likely to to die from skin cancer compared to women.

That Batman-shaped sunburn isn’t quite so funny anymore.

Let's have each other's back

There's nothing we love more than summer and spending time outdoors. We live for those moments as much as you do. All we ask is that you protect your skin at the same time. And take care of anybody who might not be. You could let sunburn ruin your summer (and your life) or you could just protect yourself.