MEET BILLY, JONO AND ROB.
Our story began with personal setback. We were three healthy young men, who thought we were indestructible. But then, several of our friends – all healthy and in their thirties, like us – were hit by cancer. One of them was Jono, our co-founder.
This inspired us to set-up LifeJacket with the single vision of halting the increase in skin cancer - THE world’s most common cancer and, unlike other cancers, one that’s 90% preventable. In the UK, rates have doubled since the 90s and they’re forecast to double again over the next 20 years.
LifeJacket is a positive brand inspiring people who love to be outdoors to use our kit, protect their skin and keep doing what they love. We believe in everyday protection as the best means of achieving long-term skin health and well-being.
Developed and made in the UK with industry experts, our high performance skincare and UPF 50+ apparel is stress-tested by everyday folk (like us), professional athletes, Olympians, military personnel and our team of brand ambassadors.