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LifeJacket x Melanoma Focus: A Partnership for Protection and Prevention

LifeJacket x Melanoma Focus: A Partnership for Protection and Prevention

Intro

We founded LifeJacket with one goal: to halt the rise in skin cancer. That’s why we’re proud to announce our partnership with Melanoma Focus, the UK’s leading melanoma charity and expert voice in patient care, research and education.

This collaboration is about combining strengths to make a bigger impact—because skin cancer can’t be tackled in isolation.

Why this partnership matters

Melanoma is the deadliest form of skin cancer. It’s also preventable in nearly 9 in 10 cases. But awareness is low, regular skin checks are rare, and most people still don’t use proper protection—especially in the UK.

Melanoma Focus brings the medical insight, expert services and frontline patient support. We bring the gear, the education and a mission-led outdoor community. By joining forces, we can influence both prevention and treatment. Protection and detection. Products and care.

How we’ll work together

Here’s what the partnership involves:

  • Raising awareness through joint campaigns, content and social channels
  • Providing training: our CPD-accredited skin protection course will be offered to the Melanoma Focus network
  • Donating products and samples for awareness events and healthcare settings
  • Offering skin checks through our dermatology nurse network at select events
  • Campaigning for policy change, including removing VAT on sunscreen (and passing that saving to you)
  • Encouraging fundraising from our community to support their ongoing work
  • Referring patients and families to the Melanoma Focus helpline where needed

This isn’t just about logos on packaging. It’s a true collaboration—sharing expertise, resources and a purpose.

As Billy, our co-founder, says: “We started LifeJacket to halt the rise in skin cancer. Partnering with Melanoma Focus means we can go further—raising awareness, backing research and making protection and early detection a part of everyday life. Together, we want to help more people stay healthy and keep doing what they love.”

Susanna Daniels, CEO of Melanoma Focus says “As the experts in melanoma, partnering with LifeJacket allows us to unite science with prevention, raising awareness of the dangers of UV exposure while empowering people to take proactive steps to protect their skin. Together, we're not only advocating for early detection and better treatment, but also working to prevent melanoma before it starts.”

Final line

We’ve always said: we’ve got your back. Now, with Melanoma Focus, we’ve strengthened that promise.

👉 Learn more about Melanoma Focus and the incredible work they do here
👉 Want to help? Fundraise, donate, share this story or get in touch with us