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LifeJacket Skin Protection
LifeJacket Skin Protection
OUR VISION

LET'S STOP THE GROWTH OF SKIN CANCER TOGETHER.

Our story began with personal setback. We were three, healthy young men. We thought we were indestructible. But then, several friends – all healthy and in their thirties, like us – were hit by cancer. Including Jono, our co-founder. 

Through the experience we learnt that skin cancer – the world’s most common cancer – has doubled since the 90s. It's forecast to double again over the next 20 years. And yet, unlike other cancers, its 90% preventable.

Emboldened, we created LifeJacket, with the single vision of stopping the increase in skin cancer. If more people knew the facts and protected their skin every single day, further tragedies could be avoided.

Taking better care isn’t just about preventing skin cancer though. Everyday skin protection is all that matters. It’s the 80% rather than the marginal gain that will keep you healthy and looking good. That’s why we design products that give your skin what it needs – all year round – for long-term skin health. 

Welcome to LifeJacket. We’ve Got Your Back.

ONE PROBLEM WE UNCOVERED.

MEN AND WOMEN

Almost twice as many men die from skin cancer vs. women across Australasia, North America and much of Europe, including the UK. Male skin cancer cases have exploded over the past 20 years. We have a vision to change that.

WHY ARE MEN SO AT RISK?

In our experience, men ignore abnormalities on their skin, leaving things too long. Secondly, when it comes to prevention, most guys aren’t great at protecting themselves. Over 3,000 men told us that traditional brands didn’t address their needs: most products are too heavy, too greasy, get caught in hair, smell of coconuts and simply put, are too much hassle.

A COMPLETE SOLUTION.

We set to work with a team of industry experts.

The objective was clear: engineer a range of high-performance and year-round skin protection products.

This took more than three years of in-depth technical and scientific expertise to get there. But we didn’t want to rush it because we wanted a product that would work for you and that was head and shoulders above everything else.

All our products are clinically, dermatologically and laboratory tested on sensitive skin. They're used by everyday folk (like us), professional athletes, Olympians and our epic team of brand ambassadors.

The result is LifeJacket. And we’re incredibly proud of the range.

SHOP THE RANGE

LIFEJACKET'S SCIENTIFIC PANEL.

Prof. Christian Aldridge

Consultant Dermatologist at Prince Charles Hospital. Specialist in skin cancer and melanoma management. Member of the British Association of Dermatologists, the British Society of Dermatological Surgery and the American Academy of Dermatology.

Dr. Ben Esdaile

Consultant Dermatologist and Clinical Lead for Dermatology at the Whittington Hospital, London. Specialist interest in skin cancer diagnosis and the early detection of skin cancer using dermoscopy and mole mapping.

Mark Bowes-Cavanagh

Chartered chemist, Fellow of the Royal Society of Chemistry, member of the British Toxicology Society and Society of Cosmetic Scientists. Extensive research into the toxicological aspects of ingredient technology in skincare.

DON'T JUST LISTEN TO US.

Fantastic product. I’d been searching for a moisturiser with SPF and stumbled across LifeJacket. To say I’m delighted is an understatement. A superb moisturiser that isn’t overly greasy. It also lasts. I wasn’t sure if the claim of 4-6 months was a sales pitch. I use it almost daily and have just run out after 5 months. Going about my day knowing I'm protected is one less thing to worry about. I’ll always use these products, they’re brilliant!

Alister T (verified customer)

Shop the range

MEET THE FOUNDERS.

Billy

The 'Face'

Read Billy's story

Jono

The 'Engine Room'

Read Jono's story

Rob

The 'Chemist'

Read Rob's story

WE BUILD PARTNERSHIPS THAT SUPPORT YOU.

Protection AND detection has been our mantra from day 1. Through our partnership with Map My Mole, you can buy a Map My Mole lens and skin check on our website for just £30.

Take dermoscopic-quality images from home and get an answer from a Consultant Dermatolgist in as little as 24H, with the same level of accuracy you'd get in a clinic. It's the cheapest and fastest way to get a skin check in the UK today.

Learn More