UV hits your skin every day. Here's why it matters.

Not just in summer. Not only when it's hot. Every day you're outside, UV is working on your skin.

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The problem

What's UV actually doing?

This is SPF doing its job.

A UV camera shows what your eyes can't. Bright skin is UV getting through. Black is sunscreen blocking it.

SPF APPLIED • UV BLOCKED

ZERO SPF • UV EXPOSED

About 95% of the UV that reaches you is UVA.

It reaches deeper than UVB, into the layer where collagen lives. It's there all year: much lower in winter, but never zero. That's why daily SPF is a good year-round habit.

UVB causes most visible sunburn.

It peaks between 11am and 3pm, and in the UK it's strong enough to burn from mid-March to mid-October.

Long-term exposure ages skin.

Both UVA and UVB age skin and damage DNA. Around 86% of UK melanomas are caused by too much UV.

“Excessive exposure to UV radiation is associated with negative health consequences, as UV radiation is carcinogenic to humans.”

World Health Organization, Ultraviolet Radiation Fact Sheet World Health Organization

The protection

What actually protects you?

Understanding SPF.

SPF measures how well sunscreen protects from sunburn. It's based on how much longer skin takes to redden with sunscreen versus without, under lab conditions.

Real life isn't a lab: most people put on far less than the test uses. That's why dermatologists advise SPF 30 or above, and SPF 50+ for fair skin and strong sun.

SPF 30 doesn't mean thirty times longer. It was never a timer, and no health body allows sunscreen to be used to stay out longer.

SPF 30 minimum
SPF 50+ for strong sun
Never a timer

Protection you can rely on.

We build our products like outdoor kit: for movement, sweat and long days outside. They're formulated, tested and made in the UK, and every one you put on your skin is clinically approved for sensitive skin.

The technology behind our protection.

Dries in seconds.
Our Sun Gels and Spray dry in seconds. The gels and moisturisers leave no greasy residue, so they're easy to wear every day.
Kind to dry skin.
Our gels and moisturisers contain glycerin, the best-studied moisturising ingredient. It draws water into the outer layer of your skin.
Broad spectrum.
Every SPF product we make protects against UVA as well as UVB, with UVA protection at least a third of the SPF, as UK and EU rules require.
Sweat as normal.
Sunscreen doesn't change how you sweat or cool down, even on hard efforts. Reapply at least every two hours, and straight after a swim or a towel-off.

Why UPF clothing matters.

UPF 50+ blocks at least 98% of sunburning UV. It's in the fibre and the knit, not a finish that washes out. Sunscreen handles the skin it doesn't cover.

See UPF 50+ clothing

The routine

What does a day look like?

A routine that works.

Simple steps. Minimal products.

AM
Wash your face with water. Then put on our SPF 30 Daily Protection Moisturiser when you brush your teeth, so it becomes a habit and you leave the house protected.
What you'll need SPF 30 Daily Protection Moisturiser £16.00
DAY
Outside for long stretches? Top up any exposed skin at least every two hours, and straight after swimming or sweating. UPF 50+ clothing covers the skin under it with nothing to reapply.
What you'll need SPF 50+ Mineral Sun Stick £16.00 SPF 30 Sun Gel From £16.00 UPF 50+ Active Tee £30.00
PM
Wash off the day's sweat, sunscreen and grime. Then use our Daily Repair Moisturiser, which supports barrier recovery while you sleep.
What you'll need Face Cleansing Bar From £7.00 Daily Repair Moisturiser £16.00