Let's Stop the Growth of Skin Cancer.

Our story began with personal setback. We were three healthy young men, who thought we were indestructible. But then, several of our friends – all healthy and in their thirties, like us – were hit by cancer. One of them was Jono, our co-founder. 

Through this experience we learnt that skin cancer – one of the world’s most common cancers – is not only on the rise, but also that most people don’t think about the need for year-round skin protection. That’s especially true of men who are almost twice as likely as women to die of skin cancer.

Emboldened, we created LifeJacket, with the single vision of stopping the increase in skin cancer. If only more people knew the facts, the same tragedies that struck our friends could be avoided.

Taking better care isn’t just about preventing skin cancer though. We believe year-round protected skin is healthy skin and healthy skin makes you happier and more confident. That’s why we design products that give your skin what it needs – all year round – for long-term skin health. 

Welcome to LifeJacket. We’ve #GotYourBack.

Men and women

Almost twice as many men die from skin cancer vs. women in Australasia, North America and much of Europe.

Male skin cancer cases have exploded over the past 20 years and they’re forecast to double over the next 20 years.

We have a vision to change that.

Why are men so at risk?

Skin cancer is one of the most treatable, preventable cancers. But often, men ignore abnormalities on their skin, leaving things too long.

Secondly, when it comes to prevention, most guys aren’t great at protecting themselves. Men told us that traditional brands didn’t address their needs: most products are too heavy, too greasy, get caught in hair, smell of coconuts and simply put, are too much hassle.

A complete solution.

We set to work with a team of industry experts. The objective was clear: engineer a range of high-performance and year-round skin protection products. It took more than three years of in-depth technical and scientific expertise to get there. But we didn’t want to rush it because we wanted a product that would work for you – that was head and shoulders above everything else.

All our products are clinically, dermatologically and laboratory tested and used by everyday folk (like us), professional athletes, Olympians and our epic team of brand ambassadors.

The result is LifeJacket. And we’re incredibly proud of the range.

Don't just
listen to us.

“Unlike other protective products I’ve used in the past, both the Daily Protection Moisturiser and Sun Gel go on smoothly and don’t leave a greasy feel but provide the higher UV protection I’m looking for. A great set of products that I recommend to anyone.”

Darius, London


LifeJacket's scientific panel

  • Prof. Christian Aldridge

    Consultant Dermatologist at Prince Charles Hospital. Specialist in skin cancer and melanoma management. Member of the British Association of Dermatologists, the British Society of Dermatological Surgery and the American Academy of Dermatology.

    Dr. Ben Esdaile

    Consultant Dermatologist and Clinical Lead for Dermatology at the Whittington Hospital, London. Specialist interest in skin cancer diagnosis and the early detection of skin cancer using dermoscopy and mole mapping.

    Mark Bowes-Cavanagh

    Chartered chemist, Fellow of the Royal Society of Chemistry, member of the British Toxicology Society and Society of Cosmetic Scientists. Extensive research into the toxicological aspects of ingredient technology in skincare.

LifeJacket founders


The 'face'


The 'engine room'


The 'technical nerd'

Who we work with...

Official partner of Melanoma UK, the leading charity and patient support group for melanoma patients in the UK and SkinVision, the phone app that can be used to perform regular skin checks. We've also proudly supported the British Skin Foundation. Together, we're all trying to raise skin cancer awareness.