Built for people who live outside.

The people who spend the most time outside need better protection. After several friends, including co-founder Jono, were diagnosed with cancer in their thirties, we set out to change how the world thinks about skin protection.

What we discovered.

We knew there had to be a better way.

Up to 9 in 10 melanomas could be prevented.
Skin cancers are the most commonly diagnosed group of cancers worldwide. Yet UK melanoma rates have more than doubled since the early 1990s.
More time outside, more UV.
People who work or live life outside get at least two to three times the UV of people who work indoors.
Men are hit harder.
Around 60% more men than women die from skin cancer in the UK, and men use sunscreen less.
Daily exposure adds up.
UV doesn't need sunshine or heat. Thin cloud lets most of it through, and you can burn on a cool, windy day.

Built like outdoor kit.

This isn't beauty. It's protection.

Most skincare is made for the mirror and most sun cream for the beach. Everything we make is built for real use: long days, all weather, hard training.

Tested by athletes, Olympians and military personnel. Formulated, tested, manufactured and filled in the UK.

The people behind LifeJacket.

Three friends. One wake-up call.

Several healthy, active men we knew were diagnosed with cancer in their thirties. We created LifeJacket to reframe protection as everyday kit. Simple habits, high performance and no nonsense.

Billy
Does the marketing. Or tries to.
Read Billy's story
Jono
Runs the operations. Motivated by his own cancer diagnosis.
Read Jono's story
Rob
Makes everything we sell.
Read Rob's story

The spirit that inspired LifeJacket.

Take life outside.

A short film that captures the early spirit of LifeJacket.

Partnerships with real impact.

Melanoma Focus
Specialist charity for melanoma research, education and patient support. We're a proud partner, working with Melanoma Focus to raise awareness about skin cancer prevention and supporting their lobbying for VAT reduction on sunscreen.
Learn more
Map My Mole
A UK skin-check service: you photograph a mole at home and a consultant dermatologist reviews it. We have partnered with Map My Mole to make skin checking easier.
Learn more

Independent experts we rely on.

We work with independent dermatologists, a chartered chemist and a UV scientist, who guide the advice we give.

Professor Christian Aldridge
Consultant Dermatologist, Prince Charles Hospital. Skin cancer and melanoma specialist.
Mark Bowes-Cavanagh
Chartered Chemist, Fellow of the Royal Society of Chemistry. Skincare ingredient technology specialist.
Dr Ben Esdaile
Consultant Dermatologist, Whittington Hospital. Skin cancer diagnosis and early detection specialist.
Professor Anthony Young
Professor of Experimental Photobiology, St John's Institute of Dermatology. UV radiation and skin protection research.

Trusted by people who depend on performance.

Used by Team GB Olympians and professional athletes. Here's what three of them say.

“We've come back from Everest with silky smooth skin, not a sunburn in sight. What sets LifeJacket apart? It doesn't freeze. For what I do, that's genius.”
Kenton Cool20 Everest summits. World-leading high-altitude climber.
“Their products give the best coverage and it lasts. I don't want to get burnt and go crispy!”
Lauren Rowles3x Paralympic Gold. British Rowing.
“I have skin grafts that need protecting. For everything I need, LifeJacket has me covered - including the Daily SPF Moisturiser I use every morning.”
Jaco Van Gass4x Paralympic Gold. Former Paratrooper.