LIFEJOURNAL
Stories, tips and honest takes from people who live life outside.
Get the ultimate skin protection guide for Autumn/Winter
Winter brings a new form of attack on your skin. A few simple things can protect against common complaints of dull, dry, itchy and patchy skin. Get great-feeling, year-round skin...
The science of tanning: Understand the true impact on your skin
As a brand firmly committed to promoting healthy skin, we feel it's important to discuss the subject of tanning, especially in the build-up to summer. Since the 60s, tanning has...
How much sunscreen should you actually use?
Learn how much sunscreen you really need to get the full SPF protection, using the trusted 5ml per body part rule and the ‘two finger’ face method.
Two anti-sunscreen claims you can forget about
Don’t believe the anti-sunscreen hype. Here’s what the science really says about vitamin D, hormone disruption—and why SPF is still your best friend.
UVA and its impact on your skin
UVA is about 95% of the UV that reaches you, it's there every day of the year, and it passes through cloud and glass. It's the one that drives ageing...
SPF Ratings Explained: What They Really Mean For Your Skin
SPF 15 blocks ~93% of UVB, SPF 30 ~97%, SPF 50 ~98%. What the numbers actually measure, why the gap matters more than it looks, and what to buy.
What is the UV Index – And Why It Matters More Than the Weather
Understand the UV Index and why it should guide your daily skin protection routine – even when it’s cloudy.
Top 10 Water Safety Tips: Stay Safe in, on or near the Water
Essential water safety tips for outdoor swimmers, paddlers, and water lovers. Stay safe and enjoy the water with these top 10 water safety rules.





